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One of the Four P’s of marketing strategy is ‘Place’- what does this refer to?

 

• The place on the Google SERP you will occupy
• Which place you are going buy a billboard
• Where you will be selling the product

 

One of the Four P’s of marketing strategy is ‘Price’- what does this refer to?

 

• The price of your competitors products
• How much advertising budget you have
• The price of your product
• The price you are prepared to pay for a click

 

One of the Four P’s of marketing strategy is ‘Product’ – what does this refer to?

 

• How much your products cost
• Quite simply – what are you selling
• Your product CPC

 

What casts doubt on PPC A/B tests?

 

• The max CPC you set
• Too many testing variables at once
• Device bid modifiers

 

What would a user expect to see when clicking an ad that says “buy these blue running trainers now?’ – select two options

 

• Content specifically relating to blue running shoes
• A refer a friend scheme for their national gym chain
• A newsletter sign up form for the latest gym t shirts
• A landing page dedicated to running shoes

 

What is an A/B test in the context of PPC advertising?

 

• Comparing different ad variations’ performance
• Analyzing budgets
• Ad auditing and benchmarking
• Advertiser/browser interaction