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Home » 考试答案。Google Ads 搜索广告认证。认证考试的答案。 » 一家电器公司推出了一款带有语音指令无障碍功能的新电视。该公司决定在其搜索广告系列中使用词组匹配关键字“电视”“无障碍”和“语音”。词组匹配能给该公司的搜索广告系列带来什么好处?

一家电器公司推出了一款带有语音指令无障碍功能的新电视。该公司决定在其搜索广告系列中使用词组匹配关键字“电视”“无障碍”和“语音”。词组匹配能给该公司的搜索广告系列带来什么好处?

By vmartinez

一家电器公司推出了一款带有语音指令无障碍功能的新电视。该公司决定在其搜索广告系列中使用词组匹配关键字“电视”“无障碍”和“语音”。词组匹配能给该公司的搜索广告系列带来什么好处?

  • 如果搜索字词包含关键字的含义,系统就会展示该公司的广告。
  • 如果搜索字词与关键字含义相同,系统就会展示该公司的广告。
  • 如果搜索字词与关键字相关,系统就会展示该公司的广告。
  • 如果搜索字词包含所有三个关键字,并且写法完全一致,系统就会展示该公司的广告。

 

解释: 选择“如果搜索字词包含关键字的含义,系统就会展示该公司的广告。”是正确的,因为词组匹配会根据搜索字词包含关键字的含义来触发广告展示,而不要求字词的顺序或完全一致。这意味着只要搜索字词包含与“电视”、“无障碍”和“语音”相关的内容,广告就有机会被展示。

 

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