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Which metric would best reflect success in driving loyalty?

• Subscribe and Save
• Add to cart
• Impressions

 

Explanation:

The selected answer **Subscribe and Save** is correct because it directly reflects success in driving loyalty. ‘Subscribe and Save’ is a program that encourages customers to make recurring purchases of products, which fosters long-term relationships and repeat buying behavior. When a customer subscribes to regularly receive a product, it indicates that they are not only loyal to the brand but also committed to purchasing over time. This metric is a strong indicator of customer retention and loyalty, as it shows that consumers are repeatedly engaging with the brand and its products. In contrast, metrics like ‘Add to Cart’ and ‘Impressions’ are more focused on initial interest or awareness rather than ongoing customer loyalty.

 

Which metric would best reflect success in driving conversion?

• Purchases
• Detail page view rate
• Impressions

 

Explanation:

The selected answer **Purchases** is correct because the metric ‘Purchases’ directly reflects the success of an ad campaign in driving conversions. Conversions are typically defined as actions taken by customers that result in a desired outcome, such as making a purchase. While other metrics like detail page view rate or impressions can indicate interest or exposure, they do not directly measure whether a customer has completed the intended action of purchasing the product. Therefore, ‘Purchases’ is the most accurate and relevant metric for evaluating conversion success.

 

Which metric would best reflect success in driving consideration?

• Impressions
• Detail page view rate
• Subscribe and Save

 

Explanation:

The selected answer **Detail page view rate** is correct because the detail page view rate is the best metric to reflect success in driving consideration. Consideration refers to the stage in the buyer’s journey where potential customers are evaluating a product and determining if it meets their needs. A high detail page view rate indicates that a significant number of people who saw the ad have clicked through to the product detail page to learn more, signaling interest and engagement. While impressions measure how often the ad is seen, they do not provide insight into the level of interest or intent. Similarly, ‘Subscribe and Save’ is more related to customer retention and purchasing behavior, making detail page view rate a more relevant metric for assessing how effectively an ad drives potential customers to consider the product.

 

Which metric would best reflect success in driving awareness?

• Impressions
• Add to cart
• Clicks

 

Explanation:

The selected answer **Impressions** is correct because impressions are the most appropriate metric to reflect success in driving awareness. Impressions measure how often an ad is displayed to a user, making it a direct indicator of the reach and visibility of the campaign. In awareness campaigns, the goal is typically to increase brand recognition and introduce the product to as many potential customers as possible, which is best measured by how frequently the ad is shown to the target audience. While metrics like ‘add to cart’ or ‘clicks’ are important for later stages of the funnel, they are not directly related to the initial goal of building awareness.

 

Which is the most significant benefit of using Amazon DSP for brands that do not sell their products in the Amazon store?

• Access to reporting on ecommerce metrics
• Reach incremental audiences by serving ads across a wide network of websites and apps
• Re-engage shoppers that recently viewed a brand’s product detail pages

 

Explanation:

The selected answer **Reach incremental audiences by serving ads across a wide network of websites and apps** is correct because one of the most significant benefits of using Amazon DSP for brands that do not sell products on Amazon is its ability to reach new, incremental audiences. Through Amazon DSP, brands can serve ads across a broad network of third-party websites, mobile apps, and other digital platforms. This allows them to expand their reach beyond the Amazon ecosystem, targeting potential customers who may not have interacted with the brand on Amazon. This is particularly valuable for brands that do not have a presence on Amazon’s marketplace, as it enables them to drive awareness and interest among a wider audience, helping to grow their customer base and build brand recognition across the web.

 

Which best describes the benefit of using the Discovery tab in Amazon DSP?

• Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria
• Enables you to discover the optimal bid for a campaign
• Enables you to identify high-performing creative

 

Explanation:

The selected answer **Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria** is correct because the Discovery tab in Amazon DSP allows advertisers to efficiently browse and filter through a wide range of available deals, both off-the-shelf and custom, that best align with their campaign objectives and targeting needs. This feature streamlines the process of discovering and selecting the most appropriate inventory options, ensuring that advertisers can find inventory sources that match their specific campaign criteria, such as audience segments, ad formats, and budget. It simplifies the campaign planning process by offering a user-friendly interface to quickly identify relevant opportunities that can drive campaign success.