vmartinez

Which of the following best describes Amazon’s audience solutions?

Target by category or product through grouping ASINs by similarities, targeting similar or related products
Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
Match an exact word, broad match, or phrase to help you try and make sure your ads only appear in relevant shopping queries

Explanation:

The correct answer is **Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey**. Amazon’s audience solutions are designed to provide advertisers with insights into how customers are engaging with their brand, both on Amazon and across a vast network of third-party apps and websites. These solutions allow advertisers to measure customer interactions throughout the entire customer journey, from awareness to conversion. By understanding customer engagement at each stage, advertisers can refine their targeting strategies, optimize their campaigns, and reach potential customers with more relevant ads, increasing the likelihood of driving sales and improving brand perception. This comprehensive approach ensures that advertisers can effectively engage their audiences across multiple touchpoints and platforms.

Which of the following best describes Amazon Ads guidelines and policies around claims?

By vmartinez

Which of the following best describes Amazon Ads guidelines and policies around claims?

Cannot be older than 24 months and must come from a reputable source
Cannot be older than 18 months and must come from a reputable source
Cannot include any claims in ad creative

Explanation:

The selected answer **Cannot be older than 18 months and must come from a reputable source** is correct because Amazon Ads guidelines and policies stipulate that any claims made in ad creative must be based on up-to-date information. Claims should not be older than 18 months to ensure they reflect the most current and accurate data. Additionally, the source of the claim must be reputable to maintain the credibility of the ad. This policy helps prevent misleading or outdated claims, ensuring that advertisers provide truthful and reliable information to customers. By adhering to these guidelines, brands can enhance trust and compliance with Amazon’s advertising standards.

Which of the following best describes a common use case for Amazon Ad Tag (AAT)?

By vmartinez

Which of the following best describes a common use case for Amazon Ad Tag (AAT)?

Use AAT in place of campaign re-marketing audiences to achieve campaign goals
Place AAT on your Brand Store page to create custom audiences based on Brand Store visits
Place AAT on your website to create custom audiences based on website visits

Explanation:

The selected answer **Place AAT on your website to create custom audiences based on website visits** is correct because Amazon Ad Tag (AAT) is commonly used to track visitors to a website and create custom audiences based on their behaviors. By placing the AAT on a website, advertisers can capture valuable data about how users interact with their site, such as which pages they visit or how long they stay. This data can then be used to build custom audiences for targeted advertising campaigns, allowing advertisers to retarget users who have shown interest in their products or services, improving the effectiveness of their campaigns. AAT is not typically used for campaign remarketing or targeting Brand Store visits, making this the most accurate use case.

Which of the following best describes “Prioritize spending full budget, while maximizing performance” when setting bidding priority during campaign setup?

By vmartinez

Which of the following best describes “Prioritize spending full budget, while maximizing performance” when setting bidding priority during campaign setup?

Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI
Prioritize bidding based on full budget delivery in the shortest time possible
Prioritizes bidding based on achieving your Target KPI with a secondary priority of full budget delivery

Explanation:

The selected answer **Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI** is correct because this bidding strategy ensures that the full campaign budget is spent, while also aiming to optimize performance based on the campaign’s key performance indicators (KPIs). This means that the primary goal is to use the entire allocated budget, but the secondary goal is to do so in a way that maximizes the desired campaign outcome, whether that is conversions, engagement, or another relevant metric. This strategy balances efficient budget utilization with performance optimization, helping advertisers achieve their campaign goals without underspending.

Which of the following best describes “keyword targeting”?

By vmartinez

Which of the following best describes “keyword targeting”?

Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
Target by category or product through grouping ASINs by similarities, targeting similar or related products
Match an exact word, broad match, or phrase to help make sure your ads only appear in relevant shopping queries

Explanation:

The correct answer is **Match an exact word, broad match, or phrase to help make sure your ads only appear in relevant shopping queries**. Keyword targeting involves selecting specific keywords—whether exact match, broad match, or phrase match—that align with a brand’s products or messaging, ensuring that ads are shown only when users search for relevant terms. Exact match keywords trigger ads only when the exact word or phrase is used, broad match keywords allow for a wider range of related search terms, and phrase match targets queries that include a specific phrase or close variations. This strategy helps advertisers ensure their ads appear in relevant shopping queries, reaching customers who are actively searching for products or services similar to what they offer, and ultimately improving the campaign’s relevance and performance.

Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?

By vmartinez

Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?

Component-based creative
Audio ads creative
Creative gallery

Explanation:

The selected answer **Component-based creative** is correct because component-based creative refers to the use of specific ad elements, such as a headline, description, and image, which are either provided by the advertiser or pulled directly from the product detail page. These components are then automatically combined to generate multiple creative variants for advertising campaigns. This method allows for efficient ad creation at scale, ensuring that the creatives are personalized and tailored to the product while maintaining consistency in messaging. Component-based creative optimizes the process by utilizing pre-defined components and adapting them based on the campaign’s goals and performance data.