What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.
Remarket to existing contacts and website visitors
Use analytics to better understand your audiences across platforms
Outperform your organic marketing efforts
Optimize your ad content to perform its best across channels
Explanation: The correct answers are Remarket to existing contacts and website visitors, Use analytics to better understand your audiences across platforms, and Optimize your ad content to perform its best across channels. Integrating digital advertising with organic marketing efforts offers several benefits for businesses seeking to maximize their online presence and engagement. Firstly, by Remarketing to existing contacts and website visitors, businesses can re-engage with users who have previously interacted with their brand, increasing the likelihood of conversions and nurturing customer relationships over time. Secondly, leveraging analytics allows businesses to gain insights into audience behavior and preferences across different platforms, enabling more targeted and effective marketing strategies. Finally, by Optimizing ad content to perform its best across channels, businesses can ensure consistency in messaging and branding while tailoring content to suit the unique characteristics of each platform, ultimately enhancing overall campaign performance and ROI. While digital advertising can complement organic marketing efforts by reaching broader audiences and driving immediate results, it’s essential to integrate both approaches strategically to capitalize on their respective strengths and maximize marketing effectiveness in today’s competitive landscape. Therefore, leveraging digital advertising alongside organic marketing efforts enables businesses to capitalize on the synergies between the two approaches, resulting in more comprehensive and impactful marketing campaigns.