vmartinez

 

Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

• increase visibility by adding ASINs to the campaign
• increase visibility by adding more keywords
• increase bids on high-performing keywords
• all of these

 

Explanation:

If your campaign is under-spending then you can optimize the campaign by three methods.

1. You can increase your product and brand visibility by adding ASINs to the campaign.
2. Adding more keywords allows your products to get more impressions and visibility.
3. You can increase bids on keywords that are getting the highest number of clicks and are getting you the highest conversions.

 

 

SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?

 

• Sponsored Brands

 

• Sponsored Products

 

Explanation:

Sponsored Brands campaigns allow you to Use a lifetime budget to set the maximum amount you’re willing to spend for the entire campaign. Your campaign runs until you use your budget or reach the campaign end date.

Sponsored Brands can use both lifetime budget and daily budget whereas Sponsored Products only have the option for average daily budget.

 

 

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• decrease bids on low performing keywords
• add negative keywords
• add new keywords
• remove underperforming keywords

 

Explanation:

In order to increase brand awareness, you should increase your targeting by adding new keywords. You need to identify how customers are discovering your products and then add those keywords to your existing campaigns.

Adding these keywords to your campaigns helps more customers to find your products and increase your ad impressions and promote brand awareness.

 

 

Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?

 

• $0.86
• $0.77
• $0.85
• $0.79

 

Explanation:

Sponsored ads use an auction-based cost-per-click (CPC) inventory-buying mode. The winner of the auction has to pay an amount slightly higher than the second highest CPC bid if their ad is clicked.

So, in order to win the auction, Manuel has to pay an amount slightly higher than the second highest bid ($0.78) which is around $0.79.

 

 

If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

 

• None of these
• Geotargeting
• Keyword targeting
• Product targeting

 

Explanation:

Kitchen Smart should use Product targeting ads because it allows them to target individual products similar to their own products.

They can target by individual product which allows their ad to be shown to customers browsing certain ASINs or they can target suggested individual products that are similar or related to the product in their ad.