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GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

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GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

 

  • ensure the product is in stock
  • increase the price of the product
  • ensure pricing is affordable
  • stop selling the product

or

  • API
  • Advertising Console
  • downloadable reports

 

Explanation:

Only the API method allows the use of third-party analytics tools into campaign reporting. Therefore, GravityLenz should incorporate the API method of campaign reporting.

 

Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?

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Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?

 

  • Automatic targeting

 

  • Manual targeting

 

Explanation

Automatic targeting helps advertisers stay on top of search trends and discover new keywords that are generating clicks and sales. If you don’t know the keywords which are leading to clicks on your Sponsored ads then you should definitely use Automatic targeting.

 

Which two variables are used by the auction to determine which ad will display?

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Which two variables are used by the auction to determine which ad will display?

 

  • ad spend, relevancy
  • cost-per-click bid, relevancy
  • pixels, cost-per-click bid ad type, budget

 

Explanation

Amazon uses an auction-based CPC inventory-buying model for the Sponsored ad campaigns. In this model, Amazon uses two factors Cost-Per-Click(CPC) bid and Relevancy to determine which ad will display.

Firstly, the Amazon algorithm determines if the sponsored ad is relevant to the product being sold using keywords, search history, etc.

After that, Amazon selects the most relevant sponsored ad with the highest CPC bid. The most relevant ad with the highest CPC bid wins the auction.

 

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

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LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

  • search term report
  • targeting report
  • advertised product report
  • performance over time report
  • placement report

 

Explanation:

LuxKitty should use the search term report. Search term report provides details about the actual search terms entered by customers shopping on Amazon that resulted in a click on one of your ads.

This report can be used to discover keywords that people searched to find your products. This report also provides keywords related to your products that people search for which you are not targeting. LuxKitty can therefore use the Search Term Report to discover new keywords to target.

Search term report also provides data that lead to ad impressions, clicks but no sales which you can remove from your campaign.

 

Which of the following is an example of a brand halo conversion?

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Which of the following is an example of a brand halo conversion?

 

  • A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
  • A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
  • A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
  • A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

 

Explanation:

A brand halo conversion occurs when a customer clicks on an advertiser’s sponsored ad and then purchases a product that is not directly promoted by that sponsored ad campaign but is still associated with the advertiser’s brand.

So, if a customer clicks on a sponsored ad for tennis shoes from a particular vendor and then purchases dress shoes from that vendor then it is considered as a brand halo conversion.

 

True or false? Sponsored ads are bought by impression (CPM).

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True or false? Sponsored ads are bought by impression (CPM).

 

  • True

 

  • False

 

Explanation:

Both Sponsored Product Ads and Sponsored Brand Ads are bought by auction-based Cost-Per-Click(CPC) inventory-buying model. CPC is the maximum amount you are willing to pay for a click on your ad. However, you are charged slightly higher than the second highest bid for a particular keyword.