vmartinez

 

True or false? Sponsored Products allow you to target by keyword, ASIN, or category.

 

• False

 

• True

 

Explanation:

If you’re Sponsored Products ads with Manual targeting then you can target your ads by keyword, product category and ASIN.

Manual targeting Sponsored Products is best suited for sellers who already know the keywords that drive clicks to their products.

 

 

Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

 

• increase the bids on those keywords
• add more ASINs to their campaign
• remove ASINs from their campaign
• add those keywords as negative keywords

 

Explanation:

The best way to reduce ACOS for those keywords is to add those keywords as negative keywords. Negative keywords are the search queries(keywords) for which your product or brand is not shown to a customer.

If some keywords have high ACOS meaning these get a lot of clicks but provide very low conversions then you should add those keywords as negative keywords so that your ad is not shown when a customer searches for that keyword.

 

 

Which keywords may offer a larger amount of impressions with higher search volume?

 

• Brand keywords

 

• Category keywords

 

Explanation:

Brand keywords are used to reach customers who are looking for your brand whereas Category keywords are used to reach customers who are looking for a general category of product.

Brand keywords always have a lower search volume than Category keywords because people tend to search categories more than brands. An example of a brand keyword is ‘Apple’ and a category keyword is ‘Smartphone.’

 

 

Which of the following choices would likely require the highest bid amount?

 

• broad match
• brand keyword
• exact match
• phrase match

 

Explanation:

If you’re creating campaigns with manual targeting then you need to bid the highest for exact match keywords. This is because an exact match keyword will lead to the highest number of conversions as it satisfies the search query exactly.