How is Site Visits Optimization billed?
- CPC (Cost per click) model
- CPL (Cost per lead) model
- CPM (Cost per mille) model
- CPA (Cost per acquisition) model
Explanation:
The correct answer is CPM (Cost per mille) model because Site Visits Optimization is billed based on impressions, meaning you pay for every 1,000 times your ad is shown. Even though the system optimizes to serve ads to users most likely to visit your website, billing is not per click, lead, or acquisition—it’s tied to how often your ad is delivered to the audience. CPL, CPA, and CPC are different billing models that focus on specific actions rather than impressions.