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Examine the product detail page below. Which of the following elements is not retail ready?

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Examine the product detail page below. Which of the following elements is not retail ready? Examine the product detail page below. Which of the following elements is not retail ready?

  • Title
  • Images
  • Reviews
  • Rating

 

Explanation:

According to retail readiness checklist, the product detail page should follow the criteria mentioned below.

(1) The product description should describe the major product features, such as size, style, and what the product can be used for.

(2) The main image should have a pure white background and the product should fill 80-100% of the image frame. Only the product sold should be shown and you cannot add any text or graphics that are not part of the product.

(3) A minimum of 15 customer reviews.

(4) A minimum of 3.5 star rating

(5) Products should be in stock and should not be nearing out of stock.

(6) Enhanced content should contain text or video.

In this case, the main image of the product does not have a pure white background and the product does not fill 80-100% of the image frame. Also, the main image contains additional graphics that are not part of the product. Because of all these reasons, the image is not considered to be retail ready.

 

Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)

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Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)

 

  • Sponsored Products

 

  • Sponsored Brands

 

Explanation:

Sponsored Brands allow you to promote a collection of products using multiple ASINs. Since Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster, therefore, they should use Sponsored Brands ad.

 

Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

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Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

 

  • pause the campaign since it can’t run through the day
  • decrease bids on under performing key words
  • remove low performing key words
  • increase bids on under performing key words

 

Explanation:

The best way to spend your budget on your budget wisely without running out of budget every time is to determine which keywords are low performing and which are under performing.

Low performing keywords don’t get you conversions so it is better to remove them from your campaign. Under performing keywords give you conversions but you tend to spend a lot of ad revenue on them and the return is comparatively low.

So, it’s better to decrease your bids on those keywords and this will help you to retain your budget which you can spend on high performing keywords.

 

Why might an advertiser bid on brand keywords?

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Why might an advertiser bid on brand keywords?

 

  • For a higher chance of conversion

 

  • For a wider reach

 

Explanation:

Brand keywords provide relevancy in the search results and therefore have a higher chance of conversion because people are looking for your brand and they trust it. If they find your brand in the search results then there is a very high chance that they will buy from you.

 

A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that? Select All Correct Responses.

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A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that?

Select All Correct Responses.

 

  • Sponsored Products

 

  • Sponsored Brands

 

Explanation:

Sponsored Brands allow you to promote a collection of products and these ads appear at the top, within, and at the bottom of search results.

Since Climato wants to drive traffic to their store and showcase their catalog of products they should definitely use Sponsored Brands because it allows them to showcase a collection of products.

 

Which sponsored ad can use automatic targeting?

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Which sponsored ad can use automatic targeting?

 

  • neither of these ad types
  • Sponsored Products
  • Sponsored Brands

 

Explanation:

Automatic targeting is available only for the Sponsored Products campaign and is a great targeting method to reach potential customers, especially when you are new to online advertising or looking to expand your business.
Automatic targeting allows you to discover keywords that people are searching for to find your products.