vmartinez

 

Which keywords may offer a larger amount of impressions with higher search volume?

 

• Brand keywords

 

• Category keywords

 

Explanation:

Brand keywords are used to reach customers who are looking for your brand whereas Category keywords are used to reach customers who are looking for a general category of product.

Brand keywords always have a lower search volume than Category keywords because people tend to search categories more than brands. An example of a brand keyword is ‘Apple’ and a category keyword is ‘Smartphone.’

 

 

Which of the following choices would likely require the highest bid amount?

 

• broad match
• brand keyword
• exact match
• phrase match

 

Explanation:

If you’re creating campaigns with manual targeting then you need to bid the highest for exact match keywords. This is because an exact match keyword will lead to the highest number of conversions as it satisfies the search query exactly.

 

 

Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?

 

• Must be enrolled in the Amazon Brand Registry
• Must sell products from multiple brands
• Must be active for over 6 months
• Must sell more than 10 products

 

Explanation:

Amazon Sellers can set up Sponsored Brands campaigns if they satisfy the following criteria:

(1) Seller must be enrolled in the Amazon Brand Registry.

(2) Seller must be a brand owner.

(3) Sellers can only promote ASINs that are registered to the brand owned by the seller.

 

 

The advertising console is where you can view and download reports to assess performance of your sponsored ads campaigns

 

• True

 

• False

 

Explanation:

The advertising console is a tool provided by Amazon that allows you to view and download reports to assess the performance of your sponsored ads campaigns. You can use the console to create and manage your campaigns, view metrics such as clicks, impressions, and sales, and adjust your bids and budgets.

 

 

Which best describes Sponsored Brands?

 

• Features a custom headline and logo or image
• Depending upon the tactic, it appears both on and off Amazon
• Promotes individual products
• Directs only to product detail pages when clicked

 

Explantion:

Sponsored Brand ads have the following features:

(1) These ads feature a custom headline and logo or image.

(2) These ads appear at the top, within, and at the bottom of search results.

(3) These ads promote a collection of products.

(4) Clicking on a featured product directs you to the product detail page.

(5) Clicking on the headline or logo directs you to the brand’s Store or a page featuring a collection of products and not to the individual product page.