vmartinez

 

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

 

• fixed bids
• automated bidding
• dynamic bids – up and down
• dynamic bids- down only

 

Explanation:

Amazon adjusts your bid in real time (by a maximum of 100%) when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale.

If the Amazon ad algorithm determines that your ad is likely to convert to a sale then Amazon can increase the bid for that keyword and if it determines that your ad is less likely to convert to a sale then Amazon will decrease your bid for that keyword.

 

 

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

 

• loose match
• compliments
• close match
• substitutes

 

Explanation:

Substitutes automatic targeting shows your ad to shoppers who view the detail pages of products similar to yours.

Loose match automatic targeting shows your ad to shoppers who use search terms loosely related to your products.

Compliments automatic targeting shows your ad to shoppers who view the detail pages of products that compliment your product.

Close match automatic targeting shows your ad to shoppers who use search terms closely related to your products.

 

 

Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

 

• The brand’s webpage
• The product detail page for that product
• The brand’s campaign landing page
• The brand’s Store

 

Explanation:

When a customer clicks a product featured in a Sponsored Brands ad then are directed to the product detail page for that particular product.

If a customer clicks on the logo or the headline then they are directed to the brand’s Store or page featuring a collection of products.

 

 

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

 

• increase visibility by adding more keywords
• remove the underperforming ASINs from their campaign
• increase bids on high-performing keywords
• increase visibility by adding ASINs to the campaign

 

Explanation:

Garmend can lower their overall ACOS for their campaign by identifying the ASINs that have high ACOS and low ROAS as well as ASINs that have high CTR but low sales from the Advertised Product Report.

They can remove these underperforming ASINs from their campaign and this will mean that they aren’t paying for clicks that don’t lead to sales. This will also help them to lower their ACOS and increase their ROAS.

 

 

If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

 

• high ACOS
• neither of these
• low ACOS

 

Explanation:

ACOS is the amount you’ve spent on a campaign divided by total sales during the campaign. This tells you the percentage of your sales you’ve spent on advertising.
If ASINs are not driving sales in a campaign then this means the total sales are really for the advertising money you’re spending on that product. This will reflect as high ACOS in the advertising product report.