vmartinez

 

In which of the following situations should an advertiser consider using automated bidding?

• to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Brand campaigns, toward brand awareness
• to optimize bids on Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Product campaigns, toward brand awareness

 

Explanation:

Automated bidding allows Amazon to optimize your bids for other placements below the top of search placement. The best situation for using automated bidding is to optimize bids on Sponsored Brand campaigns, toward sales efficiency.

In automated bidding, Amazon adjusts your bids for other placements based on your observed conversion rate for those placements.

 

 

Which of the following ACOS indicates the more efficient advertising campaign?

• 50%
• 35%
• 12%
• 95%

 

Explanation:

The most efficient Advertising campaign has the lowest ACOS percentage. ACOS means the total percentage of sales you’re spending on Ads. So, if a campaign has a low percentage of ACOS it means you are spending less percentage of your revenue on Ads. Among the options, the lowest percentage of ACOS is 12% so, the most efficient advertising campaign is the one with 12% ACOS.

 

 

Which of the following best indicates a high-performing, efficient campaign?

• high ACOS, low ROAS
• high ACOS, high ROAS
• low ACOS, high ROAS
• low ACOS, low ROAS

 

Explanation:

ACOS gives you the percentage of sales you have spent advertising on that campaign. (ACOS = Ad Spend / Attributed Sales ).
A campaign with low ACOS means your campaign is performing better.

ROAS is the amount you have made back for every dollar spent on advertising.
(ROAS = total product sales / Total ad spend).
A campaign with high ROAS means your campaign is making profit and performing better.

A high performing efficient campaign has low ACOS and high ROAS.

 

 

GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

 

• ensure the product is in stock
• increase the price of the product
• ensure pricing is affordable
• stop selling the product

or

• API
• Advertising Console
• downloadable reports

 

Explanation:

Only the API method allows the use of third-party analytics tools into campaign reporting. Therefore, GravityLenz should incorporate the API method of campaign reporting.