No matter how low your CPL is, if you generate higher quality leads, these will be more likely to convert, which means higher ROI in the long-run. By vmartinez No matter how low your CPL is, if you generate higher quality leads, these will be more likely to convert, which means higher ROI in the long-run. False True Related content Related questions:A cosmetic company noticed that its cost per mille…Which drives a higher click-through-rate (CTR)?Which drives a higher conversion rate (CVR)?Consider the following statement: The more you're…