vmartinez

 

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

• search term report
• targeting report
• advertised product report
• performance over time report
• placement report

 

Explanation:

LuxKitty should use the search term report. Search term report provides details about the actual search terms entered by customers shopping on Amazon that resulted in a click on one of your ads.

This report can be used to discover keywords that people searched to find your products. This report also provides keywords related to your products that people search for which you are not targeting. LuxKitty can therefore use the Search Term Report to discover new keywords to target.

Search term report also provides data that lead to ad impressions, clicks but no sales which you can remove from your campaign.

 

Which of the following is an example of a brand halo conversion?

 

• A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
• A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

 

Explanation:

A brand halo conversion occurs when a customer clicks on an advertiser’s sponsored ad and then purchases a product that is not directly promoted by that sponsored ad campaign but is still associated with the advertiser’s brand.

So, if a customer clicks on a sponsored ad for tennis shoes from a particular vendor and then purchases dress shoes from that vendor then it is considered as a brand halo conversion.

 

True or false? Sponsored ads are bought by impression (CPM).

 

• True

 

• False

 

Explanation:

Both Sponsored Product Ads and Sponsored Brand Ads are bought by auction-based Cost-Per-Click(CPC) inventory-buying model. CPC is the maximum amount you are willing to pay for a click on your ad. However, you are charged slightly higher than the second highest bid for a particular keyword.

 

 

Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

• increase visibility by adding ASINs to the campaign
• increase visibility by adding more keywords
• increase bids on high-performing keywords
• all of these

 

Explanation:

If your campaign is under-spending then you can optimize the campaign by three methods.

1. You can increase your product and brand visibility by adding ASINs to the campaign.
2. Adding more keywords allows your products to get more impressions and visibility.
3. You can increase bids on keywords that are getting the highest number of clicks and are getting you the highest conversions.

 

 

SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?

 

• Sponsored Brands

 

• Sponsored Products

 

Explanation:

Sponsored Brands campaigns allow you to Use a lifetime budget to set the maximum amount you’re willing to spend for the entire campaign. Your campaign runs until you use your budget or reach the campaign end date.

Sponsored Brands can use both lifetime budget and daily budget whereas Sponsored Products only have the option for average daily budget.

 

 

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• decrease bids on low performing keywords
• add negative keywords
• add new keywords
• remove underperforming keywords

 

Explanation:

In order to increase brand awareness, you should increase your targeting by adding new keywords. You need to identify how customers are discovering your products and then add those keywords to your existing campaigns.

Adding these keywords to your campaigns helps more customers to find your products and increase your ad impressions and promote brand awareness.