vmartinez

 

Why might an advertiser bid on brand keywords?

 

• For a higher chance of conversion

 

• For a wider reach

 

Explanation:

Brand keywords provide relevancy in the search results and therefore have a higher chance of conversion because people are looking for your brand and they trust it. If they find your brand in the search results then there is a very high chance that they will buy from you.

 

 

A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that?

Select All Correct Responses.

 

• Sponsored Products

 

• Sponsored Brands

 

Explanation:

Sponsored Brands allow you to promote a collection of products and these ads appear at the top, within, and at the bottom of search results.

Since Climato wants to drive traffic to their store and showcase their catalog of products they should definitely use Sponsored Brands because it allows them to showcase a collection of products.

 

 

Which sponsored ad can use automatic targeting?

 

• neither of these ad types
• Sponsored Products
• Sponsored Brands

 

Explanation:

Automatic targeting is available only for the Sponsored Products campaign and is a great targeting method to reach potential customers, especially when you are new to online advertising or looking to expand your business.
Automatic targeting allows you to discover keywords that people are searching for to find your products.

 

 

With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?

 

• Geotargeting
• Keyword targeting
• None of these
• Product targeting

 

Explanation:

The Product targeting method in a Sponsored Products campaign allows you to target suggested individual products that are similar or related to the product in your ad.

You can also target specific products in the search field, or upload a list of ASINs. You can target individual products and product categories.

 

 

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?

Select All Correct Responses.

• Coffee Fizz with an average 4.5 star rating
• Sonix Boom with 5 customer reviews
• Their top selling product, Tea Fizz
• Citrus Fizz with 50 customer reviews

 

Explanation:

Beverama should check if their ASINs follow the retail readiness checklist. According to this checklist, the following ASINs are considered to be retail ready.

(1) The product has a minimum of 3.5 star rating.

(2) The product has a minimum of 15 customer reviews.

Coffee Fizz has an average 4.5 star rating and Citrus Fizz has 50 customer reviews so, both these ASINs can help Beverama reach their goal.

Also, Beverama should advertise their top selling product because they have to spend less on advertising this product and achieve a lower ACOS. Therefore, Beverama should also use its best selling product Tea Fizz to achieve its goal.

 

 

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• add more quality ASINs
• add only best-selling ASINs
• add 5 ASINs per campaign
• none of these

 

Explanation:

Adding more ASINs to your campaign increases your brand’s reach to more customers and they can find your brand using a variety of keywords that your brand or products don’t rank for. An advertiser can maximize their brand awareness by adding more quality ASINs.