vmartinez

 

Which of the following options allows you to edit multiple campaigns simultaneously using a spreadsheet?

 

• API
• Bulk operations
• Neither of these
• both of these

 

Explanation:

Bulk operations is a feature provided by Amazon Advertising that allows you to manage multiple campaigns at once using a spreadsheet. You can use bulk operations to create new campaigns, edit existing campaigns, and delete campaigns.

API (Application Programming Interface) is another feature provided by Amazon Advertising that allows you to automate your advertising campaigns using code.

 

 

If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.

 

• False

 

• True

 

Explanation:

According to the Federal Trade Commission (FTC), if you make a warranty claim in an advertisement, you must clearly and conspicuously disclose any material limitations or conditions that apply to the warranty. This means that if there are any limitations or conditions that could affect a consumer’s decision to purchase the product, they must be disclosed in the ad.

 

 

True or false? Cancelled orders are not included in sales attribution metrics.

 

• True

 

• False

 

Explanation:

Cancelled orders are not included in sales attribution metrics to more accurately reflect the sales actually received.

If a person cancels an order then including them in sales attribution metrics will bump up the sales revenue and this will result in inaccurate sales metrics. After cancellation, the money is refunded and the sale should not be taken into account.

 

 

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

 

• fixed bids
• automated bidding
• dynamic bids – up and down
• dynamic bids- down only

 

Explanation:

Amazon adjusts your bid in real time (by a maximum of 100%) when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale.

If the Amazon ad algorithm determines that your ad is likely to convert to a sale then Amazon can increase the bid for that keyword and if it determines that your ad is less likely to convert to a sale then Amazon will decrease your bid for that keyword.

 

 

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

 

• loose match
• compliments
• close match
• substitutes

 

Explanation:

Substitutes automatic targeting shows your ad to shoppers who view the detail pages of products similar to yours.

Loose match automatic targeting shows your ad to shoppers who use search terms loosely related to your products.

Compliments automatic targeting shows your ad to shoppers who view the detail pages of products that compliment your product.

Close match automatic targeting shows your ad to shoppers who use search terms closely related to your products.

 

 

Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

 

• The brand’s webpage
• The product detail page for that product
• The brand’s campaign landing page
• The brand’s Store

 

Explanation:

When a customer clicks a product featured in a Sponsored Brands ad then are directed to the product detail page for that particular product.

If a customer clicks on the logo or the headline then they are directed to the brand’s Store or page featuring a collection of products.