vmartinez

 

Which of the below are best practices when setting up Amazon DSP campaigns?

 

• Based on an audience’s size and its relevance to your brand, you can either organize bids in a tiered structure or increase bids on the highest-performing and most-relevant audiences.
• Break out your campaign’s line items by device type, audience and supply type, Amazon O&O, and third-party sites and apps.
• Set up cross-device campaigns to engage with your intended audiences on sites, apps, and devices.

 

 

If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?

 

• Video
• Amazon Ads mobile display
• Standard display
• AAP – Mobile App

 

Explanation:

Mobile exchange inventory has more targeting attributes and audience segmentation than display inventory. The targeting attributes are divided into three: site-side (or app-side) attributes, device-side attributes and user-side attributes.

Because “mobile” inventory is specific to mobile apps, it is advised to set up the site’s default delivery medium as “web” and then create a “web” ad unit. You can then revise your logic to select the appropriate ad unit size based on device type.

 

 

An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?

 

• Bulk edit → Targeting → Audiences → Add audiences
• Bulk edit → Targeting → Audiences → Exclude audiences
• Bulk edit → Targeting → Audiences → Remove audiences
• Bulk edit → Targeting → Domain → Exclude existing targeting

 

 

Which of the below explains Amazon DSP’s order copying capabilities:

 

• You cannot copy line items with creatives.
• You can copy orders, but not line items.
• You can copy both orders and line items with or without creatives.
• You cannot copy orders with line items and creatives.

 

Explanation:

Amazon DSP’s order copying capabilities allow you to copy both orders and line items with or without creatives¹. This means that you can copy an entire order or individual line items within an order

 

 

Fire TVs are shared devices and have strict requirements to protect all members of a household.

 

• False

 

• True

 

 

To create a custom report broken down by ASIN type, which of the following dimensions would you select when generating your custom report?

 

• Custom report – Dimension: Inventory
• Custom report – Dimension: Campaign
• Custom report – Dimension: Product
• Custom report – Dimension: ASIN