vmartinez

 

With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?

 

• Geotargeting
• Keyword targeting
• None of these
• Product targeting

 

Explanation:

The Product targeting method in a Sponsored Products campaign allows you to target suggested individual products that are similar or related to the product in your ad.

You can also target specific products in the search field, or upload a list of ASINs. You can target individual products and product categories.

 

 

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?

Select All Correct Responses.

• Coffee Fizz with an average 4.5 star rating
• Sonix Boom with 5 customer reviews
• Their top selling product, Tea Fizz
• Citrus Fizz with 50 customer reviews

 

Explanation:

Beverama should check if their ASINs follow the retail readiness checklist. According to this checklist, the following ASINs are considered to be retail ready.

(1) The product has a minimum of 3.5 star rating.

(2) The product has a minimum of 15 customer reviews.

Coffee Fizz has an average 4.5 star rating and Citrus Fizz has 50 customer reviews so, both these ASINs can help Beverama reach their goal.

Also, Beverama should advertise their top selling product because they have to spend less on advertising this product and achieve a lower ACOS. Therefore, Beverama should also use its best selling product Tea Fizz to achieve its goal.

 

 

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• add more quality ASINs
• add only best-selling ASINs
• add 5 ASINs per campaign
• none of these

 

Explanation:

Adding more ASINs to your campaign increases your brand’s reach to more customers and they can find your brand using a variety of keywords that your brand or products don’t rank for. An advertiser can maximize their brand awareness by adding more quality ASINs.

 

 

Which of the following options allows you to edit multiple campaigns simultaneously using a spreadsheet?

 

• API
• Bulk operations
• Neither of these
• both of these

 

Explanation:

Bulk operations is a feature provided by Amazon Advertising that allows you to manage multiple campaigns at once using a spreadsheet. You can use bulk operations to create new campaigns, edit existing campaigns, and delete campaigns.

API (Application Programming Interface) is another feature provided by Amazon Advertising that allows you to automate your advertising campaigns using code.

 

 

If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.

 

• False

 

• True

 

Explanation:

According to the Federal Trade Commission (FTC), if you make a warranty claim in an advertisement, you must clearly and conspicuously disclose any material limitations or conditions that apply to the warranty. This means that if there are any limitations or conditions that could affect a consumer’s decision to purchase the product, they must be disclosed in the ad.

 

 

True or false? Cancelled orders are not included in sales attribution metrics.

 

• True

 

• False

 

Explanation:

Cancelled orders are not included in sales attribution metrics to more accurately reflect the sales actually received.

If a person cancels an order then including them in sales attribution metrics will bump up the sales revenue and this will result in inaccurate sales metrics. After cancellation, the money is refunded and the sale should not be taken into account.