以下哪项最能表明广告活动的效果好？
- 高 ACOS、高 ROAS
- 低 ACOS、低 ROAS
- 低 ACOS、高 ROAS
- 高 ACOS、低 ROAS
Accent Athletics 希望通过仅展示该 ASIN 的广告素材来推广他们最畅销的篮球。哪种搜索广告可以帮助他们确保这些商品出现在购物搜索结果和相关商品详情页中，以提升销售额？（请选择所有适用项）
Accent Athletics 希望通过仅展示该 ASIN 的广告素材来推广他们最畅销的篮球。哪种搜索广告可以帮助他们确保这些商品出现在购物搜索结果和相关商品详情页中，以提升销售额？（请选择所有适用项）
- 商品推广
- 品牌推广
GreenTree 正在开展一个每日预算为 $20 的商品推广活动。周二，这个广告活动花了 $20。基于这个例子，以下哪项表述正确？
GreenTree 正在开展一个每日预算为 $20 的商品推广活动。周二，这个广告活动花了 $20。基于这个例子，以下哪项表述正确？
- 广告活动于周二自动结束
- 广告活动暂停，直到 GreenTree 周三增加预算
- 广告活动在周二自动继续开展
- 广告活动暂停，直到周三自动重新启动
BlueBird Clothing 是亚马逊卖家，他们正在投放仅针对关键词“denim jacket”展示的广告。 当一位顾客搜索“denim jackets”时，以下哪项表述正确？
BlueBird Clothing 是亚马逊卖家，他们正在投放仅针对关键词“denim jacket”展示的广告。 当一位顾客搜索“denim jackets”时，以下哪项表述正确？
- 由于拼写错误，广告将不会展示。
- 广告一定会展示。
- 广告可能会展示，因为近似变体（复数）会自动包含在内。
- 由于存在复数变体，广告将不会展示。
True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
- False
- True
Explanation:
If you’re Sponsored Products ads with Manual targeting then you can target your ads by keyword, product category and ASIN.
Manual targeting Sponsored Products is best suited for sellers who already know the keywords that drive clicks to their products.
Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?
Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?
- increase the bids on those keywords
- add more ASINs to their campaign
- remove ASINs from their campaign
- add those keywords as negative keywords
Explanation:
The best way to reduce ACOS for those keywords is to add those keywords as negative keywords. Negative keywords are the search queries(keywords) for which your product or brand is not shown to a customer.
If some keywords have high ACOS meaning these get a lot of clicks but provide very low conversions then you should add those keywords as negative keywords so that your ad is not shown when a customer searches for that keyword.