Which bid strategy type allows you to choose exactly how much you are willing to pay for a link click?
- Target Bid
- Automatic Bid
- Maximum Bid
Explanation: The correct answer is Maximum Bid because this bid strategy allows advertisers to set the highest amount they are willing to pay for a link click. This gives you control over your costs per engagement while still participating in the ad auction. Target Bid aims for a specific cost per result but does not guarantee it, and Automatic Bid lets the platform optimize bids automatically without specifying an exact amount.