How do you apply particular metrics in Twitter Ad Manager that aren’t the standard default options?
- Create a bespoke report in Analytics
- Choose the metrics that are important to you in Metrics > Customize Metrics
- Adjust the algorithm to include all metric fields
- Plug in a 3rd party metrics tool
Explanation: To apply particular metrics in the X Ads Manager that are not part of the standard default view, you must navigate to the Metrics dropdown menu and select the Customize metrics option. This interface allows you to manually browse through a comprehensive library of available data points—ranging from specific video view percentages to detailed conversion breakdown—and select only the ones that align with your specific campaign goals. By doing this, you are effectively filtering out the standard, high-level overview in favor of a bespoke dashboard that highlights the granular data you need for deep optimization. Once you have selected your desired metrics, you can even save them as a “Preset” so they are automatically applied the next time you log in to evaluate your performance.