vmartinez

 

How would you track in-app conversions in an Android app?

 

• Google Tag Manager
• AdWords conversion tracker
• Pure downloads
• Floodlight

 

 

When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?

 

• All transactions
• Offline activity
• Selected conversions
• All actions

 

 

In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?

 

• $2.50
• $500
• $20
• $200

 

 

How do you include cross-device conversion data in bid strategies?

 

• Manually set device bid adjustments for each ad group
• Ensure that mobile bid modifiers are automatically optimized
• Create a formula column
• Use cross-environment conversions when computing bid adjustments

 

 

To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?

 

• Age
• Affinity category
• Device
• Country

 

 

Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information?

 

• Segment by device
• Add the “Actions cross-env” column
• Use a formula column
• Use the Call metrics report