How are you charged when applying an app clicks goal?
- Your target bid sets the minimum amount to pay as the average cost per click.
- You pay the minimum charge plus clicks into the app store or directly into the app.
- You are only charged when a user clicks into the app store or directly into the app.
- You are charged for all clicks into the app or app store, plus all impressions that did not result in this action.
Explanation:
When using an app clicks goal, advertisers are charged on a pay-per-click (PPC) basis, meaning you only pay when a user actually clicks through to the app store or opens the app. This ensures that your budget is spent only on users who take the desired action, rather than on every impression, making the campaign more cost-efficient and directly tied to measurable engagement.