vmartinez

 

Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

 

• Sports Gear does not sell snowboards.
• The Sports Gear website looks great on large desktop screens.
• Sports Gear has a mobile app on both iOS and Android.
• Sports Gear’s research has shown that their customers also enjoy good coffee.

 

 

Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?

 

• Click to calls
• Call duration
• Call start and end time
• Caller area code

 

 

Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. How many can Jane track within one ad group?

 

• 1
• 10
• 20
• 2

 

 

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

 

• More than just the last click
• Just the last click
• The first and last click
• Customer intent

 

 

Which client goal appropriately matches with the use of app extension ads for a campaign?

 

• Drive click-to-calls
• Follow cross-environment conversions
• Installs of app and website visits
• Track Floodlight tags