What could happen if your bid is not competitive relative to other advertisers?
- You may be charged more than your bid.
- You can be sure of maximum results for the minimum price.
- Your campaign status will not be affected.
- Your campaign may not serve.
Explanation:
If your bid is not competitive compared to other advertisers targeting the same audience, your ads may not win auctions and therefore may not be shown at all. Campaign delivery depends on winning ad placements, and low bids reduce the likelihood of winning impressions, which can result in limited or no campaign activity until the bid is adjusted to be competitive.