vmartinez

How can the pacing metrics help you to optimize remarketing line items?

How can the pacing metrics help you to optimize remarketing line items?

By showing you what inventory more spend might have acquired
By showing you specifically what pacing should be set at in the next flight
By helping you ensure your bids and budgets are not limiting impressions won
By helping you ensure the frequency settings do not cause impression loss

What’s a promising way to increase your remarketing list’s potential impressions?

Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?

You know the targeted audience is especially valuable and you want to make an extra effort to reach it.
Because you can factor in more variables than Bid Manager
Because you have enough performance data and no longer need the algorithm to make estimates
To see if your intuition can beat the algorithm

Manual optimizations to which components typically provide the greatest impact?

Why is defining a primary goal the first step of optimizing your online advertising campaign?

It’s the first field you fill out when starting a new campaign in Bid Manager.
It tells you how to configure your campaign to be effective until you have performance data to guide you.
Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.

Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?