Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?
- Marketplace API
- RTB Breakout API
- Creatives API
- Billing API
Which is a benefit for buyers using the Ad Exchange Creatives API?
Which is a benefit for buyers using the Ad Exchange Creatives API?
- Bulk submission of creatives
- Creative testing
- Automatically generated reports
- Easy assignment of creatives for pre-targeting
How can buyers test the API request and response using live data?
How can buyers test the API request and response using live data?
- Use the “Try this API” widget
- Review the Ad Exchange Help Center
- Check Ad Exchange reporting
- Reference the RTB Breakout
What is a key reason to check pacing for TrueView insertion orders right after launch?
What is a key reason to check pacing for TrueView insertion orders right after launch?
- To ensure TrueView ads always pace ahead because they are more profitable
- To ensure the daily budget has been manually calculated correctly.
- To ensure they have not been rejected due to ad policy
- To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend
What is the most important factor to consider when evaluating viewability and ad position performance?
What is the most important factor to consider when evaluating viewability and ad position performance?
- Whether the position was relative to the size of the screen
- That below the fold inventory cannot also be “viewable”
- That viewability and ad position data are measurable
- That you’re counting apps and sites equally
What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
- Set a $10 goal, and bid very high.
- Set a CPA goal of $60, and then incrementally increase the goal over time.
- Set a $45 CPA, and then continue to lower it in $5 increments over time.
- Set the counting method to include only a percentage of the post-view clicks.