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When would you avoid setting your display insertion order’s pacing to “ASAP”?

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When would you avoid setting your display insertion order’s pacing to “ASAP”?

 

  • When your unclaimed budget can be reclaimed by your advertising department
  • To keep spend easy to track and report
  • To ensure you always get some of the very best inventory, no matter when it was auctioned
  • When you want to ensure you don’t consume your budget too soon and miss valuable impressions

 

What can you do to optimize in the final week of your campaign’s flight?

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What can you do to optimize in the final week of your campaign’s flight?

 

  • Delete any line items that don’t meet your cost-per-action (CPA) goal.
  • Decrease all of your bids to ensure the best cost per thousand impressions (CPM).
  • Let auto-optimization handle the last week of the flight.
  • Make sure that the budget is spent in full on the highest-performing insertion orders.

 

Which can be one of the most effective strategies for driving action?

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Which can be one of the most effective strategies for driving action?

 

  • Using recency targeting with first-party audience lists
  • Setting the cost per action (CPA) goal 50 percent lower than your target CPA
  • Including the “Thank you” page in your first-party audience targeting
  • Always targeting a filtered URL and app list based on where users have converted in the past