What are mobile tailored audiences?
- A feature to target new mobile users based on device and use of Twitter app.
- A target audience of existing users of the app, manually created according to campaign objectives.
- A feature to target existing users, created automatically when app events in Twitter are linked through a mobile measurement provider.
- A term for audiences who have opted out of app teaching via Apple’s App Tracking Transparency.
Explanation: Mobile tailored audiences are automatically generated audiences of existing app users when app events are connected to X via a mobile measurement provider (MMP). These audiences allow advertisers to re-engage users based on their in-app behaviors, such as purchases, sign-ups, or app opens, without manually creating the audience, making campaigns more efficient and personalized.