You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?

You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?

 

• Customers aren’t seeing the ad
• Customers are seeing the ad and clicking on it
• Customers are seeing the ad but not clicking on it