You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?
- Campaign is terminated
- Customers are seeing the ad and clicking on it
- Customers aren’t seeing the ad
Explanation:
The correct answer is ‘**Customers are seeing the ad and clicking on it**.’ A click-through rate (CTR) of 10% indicates that, for every 100 times the ad is shown to customers, 10 people are clicking on it. This is a positive sign that the ad is being seen and engaging customers, as a higher CTR suggests that the ad is relevant and attracting interest. In this case, the 10% CTR indicates that the ad is visible to customers and that they are motivated enough by the ad to click through to learn more about the product, such as the running shoes in this campaign. Therefore, customers are not only seeing the ad but are also taking action by clicking on it. The other options, such as the campaign being terminated or customers not seeing the ad, are incorrect because a 10% CTR suggests active engagement.