If variables/parameters are to be passed through a noscript Tag Manager code the webmaster needs to add them manually.
- False
- True
Amazon Ad Server Certification Answers
Amazon Ad Server Certification Answers
Sizmek Ad Suite (SAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement. The Sizmek Ad Suite Certification validates an individual's technical proficiency in Sizmek Ad Suite. Topics include campaign management, working with the Sizmek Ad Suite Tag Manager, and campaign metrics and analytics. The learning paths below are designed to help you prepare for the certification assessment. This certification is best suited for advertisers or agency professionals who manage campaigns in Sizmek Ad Suite.
- Questions 48
- Required for completion - Time limit: 120 minutes
Exam URL: https://learningconsole.amazonadvertising.com/student/collection/2557-sizmek-ad-suite-certification
Questions:
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- What do all three report types in SAS have in common?
- Path to conversion reports can include multiple advertisers’ data.
- Tag Manager activity rules can be based on multiple criteria.
- In-banner placement tags can be generated as one of these format options: script, iFrame and auto-detect type.
- Expert attribution (a premium feature) is enabled when a custom path length is set to include more than ___ events.
- If variables/parameters are to be passed through a noscript Tag Manager code the webmaster needs to add them manually.
- Which tool in SAS is used for mass creative upload?
- Michael is looking for a report which will list out attributes of the path to conversion events such are ad names and publisher sites running the ads. Which report field type is the best option for Michael?
- If email is the selected delivery method of an aggregated report, the report can only be sent to the report owner’s email address.
- Which attribution model serves as a baseline for collecting advertiser’s conversion data?
- What is the maximum number of tracking events you can add to a tracking placement?
- How far in advance can raw data feeds be scheduled?
- If you see red highlighted fields in your clickthrough and events spreadsheet during import validation it means that:
- SAS Tag Manager can be generated in both JavaScript and noscript format.
- What are the key benefits of correlation between master ad and placement ad(s)?
- Match the cost models with the units they represent.
- Metadata file names contain the word “match” and are also called match files.
- Placement status doesn’t affect the placement tag publishing process.
- When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in SAS is called:
- Samira is running a multi-ad campaign for a transport company and she needs each vehicle model’s ID passed from the creative to the clickthrough URL. How can she achieve this?
- A delivery group is running four ads in sequential rotation with frequency cap set at three impressions per user per day. Which creative instance will load when served for the fourth time to the same user in the same day?
- All creative assets under your account are stored in a location called:
- P2C reports can include each conversion and the associated parameters, including custom parameters.
- Karina’s main campaign KPIs are CTR and impressions delivered. Which type of report is the best option to get this data?
- What type of logic is used for Tag Manager activity rules?
- Once disabled in a delivery group, the ad is no longer in creative rotation and stops being served.
- What is the best mapping option for a page button element located within an iFrame source?
- A delivery group cannot be replaced if attached to a live placement.
- You must be connected to a VPN in order to access SAS RDF server.
- Anna has access to multiple accounts in SAS and she is setting up a conversion RDF for all of them. By default (no additional settings applied) the system will generate:
- How many different code versions are generated for each Tag Manager?
- Jason works for an advertiser called “Velda&Waag” who just set up a new Tag Manager in SAS and generated the tag code. What is the first step they should take in order to fully utilize benefits of Tag Manager, before sending the tag code to the webmaster for implementation?
- A customer searched online for a truck to rent and “Trucksy” came up as one of the results. Upon clicking on the paid search ad, they were taken to the “Trucksy” webpage where a Tag Manager triggered a conversion activity. Which of the following site activities was triggered in this case?
- Lisa wishes to review a conversion report which lists out all dimensions related to the conversion-winning event, such as event date or event location (country). Which report field type is the best option for Lisa?
- Each new RDF must be activated in SAS.
- Upon deploying a code on a website, the tag administrator has the power to control when and where will the activities fire. There is usually no need to further touch the website for any additional tag implementation.
- Ivan is about to launch a customer campaign across three sites with multiple banner sizes and a budget allocated per site. The most effective way for Ivan to traffic the campaign and track overall data and spend per site would be to:
- The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.
- Which settings tab is used to set up verification and viewability?
- Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.
- Which placement types require creative attached in order to complete trafficking and generate placement tags?
- In most scenarios, Tag Manager code changes throughout the pages of a website.
- Which is the recommended communications protocol value for a Tag Manager?
- Which section is the Tag Manager “publish” button located in the SAS UI?
- Path to conversion reports can include data from different campaigns under a single advertiser.
- Anna’s user permissions allow her to access multiple agency accounts in SAS. How does she pull reports for a single agency account?
- When do you need to re-implement the Tag Manager on a webpage?
- A placement tag will serve default ads when the stop serving condition is met, unless the placement tag is disabled by the publisher.
- Raw data feeds are event-level raw data files exported from SAS.
- Anthony needs to do an in-depth analysis of how customers interacted with the advertiser’s ads. Which type of report will provide the best insights to Anthony?
- Data obtained by setting the line ID is passed to third-parties via:
- Which type of activities can be added to activity rules in SAS?
- These are added to URLs to pass relevant campaign, placement, ad ID details to a third-party measurement system.
- Tania is about to send placement tags to publishers. Some publishers are asking for different placement tag formats while others require different tag protocols. What is the best option for Tania to manage these requests?
- Sizmek Ad Suite offers multiple options for creative authoring, streamlined campaign management, advanced dynamic creative optimization, and Media Rating Council-accredited measurement.
- Jessica wants to create a report using a template that Anna has created. How can she do this?
- What is true for environments where JavaScript tags are not allowed or supported?
- Can you access SAS from the Sizmek Tags Tester tool and how?
- Site visits are included as events in the path to conversion report but they are never the winner event.
- History log stores data about edits to entities for 30 days. Edit logs older than one month are automatically deleted.
- Once a placement is created and saved, you can modify the placement type.
- Attributes such as entity name, entity ID, date, duration, etc. which populate SAS report headings are also known as:
- SAS retargeting activities can be used to create target audiences in SAS.
- SAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.
- Users under the same SAS account cannot be restricted to specific advertisers.
- John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John’s goal?
- Which types of campaigns can you include in SAS P2C reports?
- Tania is about to send placement tags to publishers. Some publishers are asking for different placement tag formats, while others require different tag protocols. What is the best option for Tania to manage these requests?
- These are added to URLs to pass relevant campaign, placement, and ad ID details to a third-party measurement system.
- Which attribution model serves as a baseline for collecting an advertiser’s conversion data?
- Expert attribution (a premium feature) is enabled when a custom path length is set to include more than — events.
- In-banner placement tags can be generated as one of these format options: script, iFrame, or auto-detect type.
- If you see red highlighted fields in your clickthrough and events spreadsheet during import validation, it means that:
- The type of third-party activity fired independently from any other SAS activity (added in the “Then” section of an activity rule) is called:
- Tania has requests to group placements for the same site, with the same cost settings, and the same placement start and end dates. What is the best option for Tania to manage these requests?
- Placement status determines when the tags can be published.
- Which type of activities can be added to activity rules in SAS?
- Michael is looking for a report which will list out attributes of the path to conversion events such as ad names and publisher sites running the ads. Which report field type is the best option for Michael?
- Anna wants to use a Raw Data Feed to perform an indepth analysis of activities recorded on the site and site referrals. What type of RDF report should Anna pull to get the best results?
- Unless implemented by iFrame as non script, the Tag Tester Tool browser icon will activate only on pages with the Tag Manager implemented.
- When using a script format to set site parameters to be passed into Tag Manager from the webpage, which of the following options allows you to define where Tag Manager retrieves insights?
- Anthony needs to do an in-depth analysis of event level data to see how customers interacted with the advertiser’s ads. Which type of report should Anthony use?
- Which option provides a log of activities that were performed by all users who have edited the entity?
- John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to viewers. Which setup is best suitable to John’s goal?
- Fire Always rule is a default rule that enables your Tag Manager to fire and be tested/used immediately. You can rename or disable it but it cannot be deleted.
- Lisa wishes to review conversion winner event date and winner event location for the winning event. Which of the 3 report field types would Lisa select?
- SAS Tag Manager is a single block of code that resides on an advertiser’s website for advertisers who want to measure site visits, measure conversions and manage any third-party pixels from the SAS user interface (UI).
- Which tab under advertiser settings is used to set up Verification and Viewability?
- What is the default counting method for sales conversion activities?
- Arrange the steps in the correct order to generate Tag Manager.
- A delivery group can be replaced if attached to a live placement.
- Where should the webmaster place the code if the advertiser wants to track conversions only on specific pages?
- Which placement types require a creative in order to generate placement tags?
- You can access SAS directly from the Sizmek Tag Tester Tool.
- What are the key benefits of correlation between master ad and placement ad(s)?
- Path to Conversion (P2C) reports can include each conversion and the associated parameters, including custom parameters.
- When setting up Tag Manager what is the default communications protocol?
- Which of the following statements are true in regards to noscript tag implementation?
- AAS Tag Manager can be generated in both JavaScript and noscript format.
- Which type of activities can be added to activity rules in AAS?
- Which types of campaigns can you include in AAS P2C reports?
- You can access AAS directly from the Tag Tester Tool.
- Amazon Ad Server offers multiple options for creative authoring, streamlined campaign management, advanced dynamic creative optimization, and Media Rating Council-accredited measurement.
- The type of third-party activity fired independently from any other AAS activity (added in the “Then” section of an activity rule) is called:
- AAS Tag Manager is a single block of code that resides on an advertiser’s website for advertisers who want to measure site visits, measure conversions and manage any third-party pixels from the AAS user interface (UI).
- When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in AAS is called:
- Attributes such as entity name, entity ID, date, duration, etc. which populate AAS report headings are also known as:
- Anna’s user permissions allow her to access multiple agency accounts in AAS. How does she pull reports for a single agency account?
- Users under the same AAS account cannot be restricted to specific advertisers.
- Each new RDF must be activated in AAS.
- AAS retargeting activities can be used to create target audiences in AAS.
- Which section is the Tag Manager “publish” button located in the AAS UI?
- What do all three report types in AAS have in common?
- Raw data feeds are event-level raw data files exported from AAS.
- Which tool in AAS is used for mass creative upload?
- You must be connected to a VPN in order to access AAS RDF server.
- AAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.
The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.
The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.
- False
- True
All creative assets under your account are stored in a location called:
All creative assets under your account are stored in a location called:
- Assets library
- Creative refresh
- Ads location
- Account library
What are the key benefits of correlation between master ad and placement ad(s)?
What are the key benefits of correlation between master ad and placement ad(s)?
Select All Correct Responses
- Applying changes to a placement ad only affects the placement ad
- You can edit multiple placement ads by editing the master ad
- Placement ads can be duplicated together with the master ad
- Deleting a master ad does not delete the placement ad(s)
John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John’s goal?
John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John’s goal?
- Monitor data and use creative refresh to replace the underperforming ads
- Monitor performance and manually increase delivery group weights in favor of the best performing ads
- Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
- Add five delivery groups to the same placement and detach the underperforming ones
Which attribution model serves as a baseline for collecting advertiser’s conversion data?
Which attribution model serves as a baseline for collecting advertiser’s conversion data?
- Primal attribution model
- Primary attribution model
- Account-level attribution model
- Main attribution model