Amazon Ads Campaign Planning Certification Answers

A brand notices that while their conversion-focused campaigns perform well, they struggle to attract new customers. How could implementing a full-funnel strategy with multiple campaign goals address this issue?

• By adding awareness and consideration campaigns to complement existing efforts
• By eliminating all conversion campaigns to focus solely on acquiring new customers
• By increasing the budget for existing conversion campaigns

What distinguishes guaranteed ad products from non-guaranteed ad products?

• Guaranteed ads are limited to video formats
• Guaranteed ads only run during peak shopping hours
• Guaranteed ads have specific impression commitments and fixed placements

An advertiser wants to connect their campaign measurement results with their future planning effectively. What’s the best approach?

• Focusing solely on standard industry metrics
• Implementing a continuous cycle of measurement, analysis, and optimization
• Collecting data once and creating a fixed strategy

What distinguishes Amazon audiences from advertiser audiences?

• Amazon audiences use Amazon Ads browsing and shopping signals
• Amazon audiences are only available for large-scale advertisers
• Amazon audiences focus exclusively on Prime member interactions

What is required to create plans across both Amazon DSP and sponsored ads in Ads Planner?

• Creating a Manager account and linking the Amazon DSP and sponsored ads accounts to it
• Manually combining data from Amazon DSP and sponsored ads accounts
• Using separate Ads Planner interfaces for Amazon DSP and sponsored ads

What type of metrics help advertisers understand ad-attributed purchases from first-time customers of their brand?

• Viewability metrics
• Gross metrics
• New-to-brand metrics