Amazon Ads Campaign Planning Certification Answers

An advertiser wants to focus on customer loyalty for their Amazon Ads campaign. Which of the following are the best metrics to measure?

• repeat purchases, store visits
• detail page views, add to carts
• impressions, reach

How does Ads Planner accommodate advertisers with existing planning tools?

• By providing a separate mobile app version
• By allowing data export to Excel for manual analysis
• By offering modular APIs for integration with current systems

Which factors does Ads Planner consider when optimizing campaigns? Select all that apply.

• Audience reach based on browse nodes and ASINs
• Historical performance data
• Competitor pricing strategies

When planning a multi-channel video campaign, which format offers the most flexibility in placement?

• Online Video (OLV) with both in-stream and out-stream options
• Streaming TV ads only
• Audio ads only

Which metrics are most appropriate for measuring the awareness stage campaigns?

• Reach, frequency, and viewability
• Sales and conversions
• Repeat purchases and store visits

How does the integration of Ads Planner into an advertiser’s workflow contribute to a more cohesive and effective advertising strategy?

• It automatically creates ad content without advertiser input
• It focuses solely on budget allocation without considering campaign objectives
• It helps you create centralized plans for full-funnel strategies