Amazon Ads Campaign Planning Certification Answers

An advertiser wants to understand both the total number of audience who saw their ads and how frequently the ads were shown. Which metrics should they analyze?

• Reach and frequency metrics
• New-to-brand and ROAS metrics
• Sales and conversion rates

Amazon Ads measurement solutions can only measure performance within Amazon owned and operated (O&O) services.

• True

• False

Which of the following is NOT a category of custom audiences offered by Amazon Ads?

• Weather-based segmentation
• Retail interactions
• Social media interactions

How does Ads Planner help advertisers select appropriate ad formats?

• It only allows selection of one ad format at a time
• It restricts advertisers to Amazon owned and operated inventory
• It suggests ad products and formats aligned with campaign goals

What makes Online Video (OLV) ads effective in reaching audiences across the customers’ journey?

• Their flexible placement capabilities help brands to reach customers at multiple digital touchpoints
• Their strategic post-content positioning ensures maximum viewer attention and engagement with the ad
• Their device-specific delivery helps advertisers connect with audiences based on preferred viewing methods

How can an advertiser create a more integrated approach for awareness and sales campaigns?

• Focus only on the campaign type with highest immediate ROI
• Continue running awareness and sales campaigns separately
• Use past campaign insights to develop a full-funnel strategy