Amazon Ads Campaign Planning Certification Answers

Advertisers focusing on a short-term business goal, like driving sales, should be reaching audiences in which stages of the decision journey?

• Consideration and purchase
• Awareness and purchase
• Awareness and loyalty
• Purchase and loyalty

True or false? The audience planning tool can provide insights into how often an audience engages with a brand.  

• True

• False

What is one benefit of launching an out-of-home (OOH) campaign with Amazon?  

• Reach customers via Amazon’s homepage
• Reach a narrow selection of customers
• Reach customers where they are
• Reach customers with OOH placements that are brought into their homes

Which of the following options is the most useful strategy in reaching customers to achieve short-term goals?

• Use sponsored ads with video ads to reach customers in loyalty stage
• Use Sponsored Products and Sponsored Brands to reach customers in consideration and purchases stages
• Use display and video ads to reach customers in purchase stage
• Use display ads with sponsorships to reach customers in awareness stage

Which of the following strategies has been shown to increase reach of high-intent shoppers by 10 times?

• Compliment a sponsored ad campaign by adding display ads.
• Use both Sponsored Products and Sponsored Brands
• Launch an out-of-home custom solution to compliment a sponsored ad campaign.
• Incorporate a video component into a display campaign.

Geralda has set up an Amazon Advertising campaign that directs traffic to her brand’s Store on Amazon. Which type of campaign is this?

• Link out campaign

• Link in campaign