Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?
- Sponsored Display
- Sponsored Products
- Sponsored Brands
Explanation:
The correct answer is **Sponsored Brands** because the Category Benchmark Report (CBR) is specifically available for Sponsored Brands campaigns. This report provides insights into how your Sponsored Brands ads perform relative to other advertisers in the same category. It compares key metrics such as impressions, clicks, and conversion rates, giving you valuable context on how your brand is performing within its specific product category. This can help you understand where your campaign stands in terms of competitiveness and identify opportunities for optimization. Sponsored Products and Sponsored Display campaigns do not generate the Category Benchmark Report.