You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
- Consideration goals
- Loyalty goals
- Awareness goals
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Amazon Ads Campaign Optimization Certification Exam Answers
This assessment is comprised of 51 questions which cover topics related to the Campaign Optimization Advanced Practitioner Certification.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/37144-amazon-ads-campaign-optimization-certification
Amazon Ads Campaign Optimization Certification Exam Answers
Practice assessment:
Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an automatic targeting report?
Li's current campaign goal is to increase conversion. Which targeting option should you recommend to Li to help meet their goal?
How can Organique, a botanical hair care company, assess the performance of their cross-product campaigns to get deeper insight into holistic performance?
If Accent Athlectics' primary objectives are to drive conversion and increase sales, which combination of sponsored ads should you recommend for their next campaign?
How can Superpower Batteries best use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve their business goals?
Zhang wants to help potential customers make the decision to purchase their product. Which metric will best help Zhang monitor this campaign result?
Gordon's Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?
One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
What would be the best bid adjustment to consider if Kitchen Smart's goal is to secure ad placement and increase impressions?
Ana is spending a lot on ad clicks for her Sponsored Brands campaign but seeing few conversions. What is one keyword targeting strategy Ana should consider?
Which metric included in Brand Metrics quantifies the size of the audience considering your brand relative to your most comparable peers, and is predictive and causally linked to sales.
Which report includes engagement metrics such as impressions, clicks, add-to-cart, purchases, and conversion rates to better understand your sales funnel?
Questions:
You should have a wide variety of keywords to help increase impressions and clicks in your campaigns
Which metric can you find on the Amazon Retail Analytics traffic dashboard?
What does the repeat purchase behavior report primarily focus on?
How can the insights from the market basket analysis report be used to help increase basket size?
By vmartinez
You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
By vmartinez
Which of the following are the downloadable reports available from Amazon DSP?
By vmartinez
You can use impressions as a metric to indicate success towards your conversion goals.
Explanation:
Impressions are a metric that measures the number of times an ad is displayed to a user. It is not a direct indicator of success towards conversion goals. However, it can be used as a supporting metric to measure the reach of an ad campaign .
Conversion goals are the desired actions that a user takes after interacting with an ad, such as making a purchase or filling out a form. Metrics such as click-through rate (CTR), cost per conversion (CPC), and return on investment (ROI) are more suitable for measuring success towards conversion goals .
In conclusion, impressions can be used to measure the reach of an ad campaign, but it is not a direct indicator of success towards conversion goals. Other metrics such as CTR, CPC, and ROI are better suited for measuring success towards conversion goals .
By vmartinez
Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
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Which of the following reports can you use to measure the overall performance of Sponsored Brands?
By vmartinez
Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?