Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
- Advertised purchases
- Brand Impression Share
- Matched target
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Amazon Ads Campaign Optimization Certification Exam Answers
This assessment is comprised of 51 questions which cover topics related to the Campaign Optimization Advanced Practitioner Certification.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/37144-amazon-ads-campaign-optimization-certification
Amazon Ads Campaign Optimization Certification Exam Answers
Practice assessment:
Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an automatic targeting report?
Li's current campaign goal is to increase conversion. Which targeting option should you recommend to Li to help meet their goal?
How can Organique, a botanical hair care company, assess the performance of their cross-product campaigns to get deeper insight into holistic performance?
If Accent Athlectics' primary objectives are to drive conversion and increase sales, which combination of sponsored ads should you recommend for their next campaign?
How can Superpower Batteries best use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve their business goals?
Zhang wants to help potential customers make the decision to purchase their product. Which metric will best help Zhang monitor this campaign result?
Gordon's Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?
One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
What would be the best bid adjustment to consider if Kitchen Smart's goal is to secure ad placement and increase impressions?
Ana is spending a lot on ad clicks for her Sponsored Brands campaign but seeing few conversions. What is one keyword targeting strategy Ana should consider?
Which metric included in Brand Metrics quantifies the size of the audience considering your brand relative to your most comparable peers, and is predictive and causally linked to sales.
Which report includes engagement metrics such as impressions, clicks, add-to-cart, purchases, and conversion rates to better understand your sales funnel?
Questions:
You should have a wide variety of keywords to help increase impressions and clicks in your campaigns
Which metric can you find on the Amazon Retail Analytics traffic dashboard?
What does the repeat purchase behavior report primarily focus on?
How can the insights from the market basket analysis report be used to help increase basket size?
By vmartinez
Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
By vmartinez
You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
By vmartinez
What is different between the reporting scopes of Amazon DSP and AMC?
By vmartinez
Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
By vmartinez
You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
By vmartinez
Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?