Which of the following reports can you use to measure the overall performance of Sponsored Products?
- Performance Over Time
- Attributed purchases
- Matched target
Explanation: The correct answer is ‘**Performance Over Time**.’ The Performance Over Time report is designed to measure the overall performance of Sponsored Products by tracking key metrics such as impressions, clicks, and sales over a specific period. This report allows advertisers to analyze trends in their campaign performance, helping them identify patterns and assess how their campaigns are performing over time. By looking at this data, you can evaluate the impact of changes to your campaign, optimize your strategy, and make data-driven decisions. While the Attributed Purchases report provides insights into the actual sales resulting from ads, and the Matched Target report helps evaluate targeting effectiveness, the Performance Over Time report offers the most comprehensive view of how your Sponsored Products are performing across multiple metrics over time.