Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?
Select one option.
- Ad distribution
- Goal type
- Goal category
- Campaign type
Explanation: The correct answer is ‘Ad distribution.’ When Mike wants to view the performance of Audience Ads in the campaign performance report and use filters to refine the data, adding the ‘Ad distribution’ column is essential. This column categorizes the ads based on where they are displayed, distinguishing between ads shown on the search network and those displayed on the Audience Network. By including the Ad distribution column in the report, Mike can segment the performance data specifically for Audience Ads, allowing him to analyze metrics such as impressions, clicks, conversions, and click-through rates associated with ads served through the Audience Network. This level of granularity enables Mike to gain insights into the effectiveness and impact of Audience Ads across different distribution channels, facilitating data-driven decision-making and campaign optimization efforts. Conversely, the other options listed, such as Goal category, Goal type, and Campaign type, do not provide the necessary classification to isolate the performance of Audience Ads within the campaign performance report. Therefore, the selected answer option accurately identifies the column that needs to be added to view the performance of Audience Ads in the report, enabling Mike to assess the success of his advertising efforts across various ad distribution channels effectively.