A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers.

Which user data source is the marketer eligible to use?

 

• IP Address, Social media profile, Phone Number
• IP Address, Work Address, Phone Number
• Social media profile, Email, Mailing Address
• Email, Mailing Address, Phone Number

 

Explanation:

Customer match audiences let you reengage with your customers and find new ones. This audience type uses first-party data such as email, address, phone number to build audience segments. You need to upload that data to Google if you want to enable customer match targeting option.