A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

 

• Target return on ad spend (tROAS)
• Target impression share
• Target cost-per-acquisition (tCPA)
• Maximize clicks