If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
- All deal impressions will go to the advertiser with the highest bid.
- The advertiser will win the auction.
- The deal will be automatically cancelled.
- The advertiser will still receive half of the deal impressions.
Explanation:
In a private auction within Display & Video 360, if an advertiser participates and their bid is not the highest, the outcome is that all
deal impressions go to the advertiser with the highest bid. Unlike other auction types, where multiple advertisers may receive
impressions based on their bids, in a private auction, the advertiser with the highest bid wins exclusive access to all the available
impressions for the specified deal. This ensures that the impressions are allocated to the advertiser willing to pay the most,
maintaining a competitive and efficient auction process for private deals within the platform.
In the context of Display & Video 360, when multiple advertisers participate in a private auction, the system prioritizes the highest bid for a given impression. If an advertiser’s bid isn’t the highest, they will not win the impression, and it will go to the competing advertiser with the highest bid. This competitive process ensures that the inventory is sold at the best possible price for the publisher while still offering advertisers the opportunity to bid for valuable ad placements. Open Auction optimization may also be in play, allowing bids from the open marketplace to compete with those from the private auction, further influencing the outcome of which bids win the available impressions.
Read more here: https://support.google.com/admanager/answer/6083218