The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
- Make sure incoming bid requests are checked.
- Make sure your deal complies with publishers.
- Make sure the line item for potential targeting issues is checked.
- Make sure potential reach issues are checked.
Explanation: Make sure incoming bid requests are checked. In the Deal Troubleshooter within Display & Video 360, the first step to identify the issue with a Programmatic Guaranteed deal that has not generated impressions or spend is to ensure that “incoming bid requests” are checked. Checking incoming bid requests helps verify if bid opportunities are reaching the system. If there is an issue with bid requests not being received, it could point to a problem with the deal setup, targeting, or other factors preventing the campaign from going live. By systematically going through the troubleshooting steps, advertisers can pinpoint the specific area causing the problem and take corrective actions to ensure the Programmatic Guaranteed deal performs as intended.