You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- Plan workspace
- Reach planning tool
- Forecasting tool
- Insights tool
Explanation: Reach planning tool is the Display & Video 360 feature that can be used to see campaign exposure metrics for a future campaign targeting adults between 18-34 years old. The Reach planning tool allows advertisers to estimate the potential reach and frequency of their campaigns before they go live. By inputting various targeting parameters, such as demographic information and campaign details, advertisers can gain insights into the expected audience reach within the specified demographic group. This tool aids in strategic campaign planning, helping advertisers understand the potential impact and audience reach of their campaigns in advance, particularly valuable when targeting specific age groups like adults between 18-34 years old for a new TV show.