Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal.
Which results can they expect by doing this?
Explanation:
By selecting ’leads’ as the campaign marketing goal for their yoga school’s Google Search campaign, the client can anticipate specific outcomes aligned with generating potential student interest and engagement. The selected answer, ‘They could increase their email signups from potential students,’ accurately reflects the expected result of this campaign goal. Opting for leads as the marketing goal indicates the client’s intention to capture contact information, such as email addresses, from individuals interested in their yoga classes. Therefore, the primary outcome of this campaign would be an increase in email signups from potential students who express interest in joining the yoga school. These email signups serve as valuable leads for the business, as they represent individuals who have shown intent to engage further with the studio’s offerings. By capturing these leads, the client can nurture relationships with potential students, provide them with valuable information about classes and offerings, and ultimately convert them into paying customers. Thus, selecting leads as the campaign marketing goal is likely to result in an increase in email signups from potential students, driving growth and success for the yoga school.