Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?
- Average price for each route
- Highest price for each route
- Lowest price for each route
- Price options for each route
Explanation:
In the airline industry, utilizing feed data in Search Ads 360 enables the creation of tailored templates for each flight route. For instance, keywords such as “flights from JFK to LAX” can be specifically generated. Given the airline industry’s ever-changing dynamics with new routes and fluctuating seat availability, having a scalable and efficient advertising approach is crucial.
This is achieved by creating geo-targeted campaigns for each departure point, focusing the keywords solely on destinations. An example would be a campaign targeted at New York with keywords like “flights to LAX.” The key aspect here is to also incorporate ads that display the average price for specific routes like JFK to LAX. This strategy aligns perfectly with the airline’s objective of highlighting competitive prices, making their campaigns both relevant and strategically focused on their business goals.
Read more here: https://support.google.com/sa360/answer/12966436