What Google products can Search Ads 360 integrate with?

What Google products can Search Ads 360 integrate with?

• Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager
• Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query
• Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query
• Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query

 

Explanation:

Detailed Answer: The integration capabilities of Search Ads 360 with other Google products are extensive and beneficial. It integrates seamlessly with Display & Video 360, allowing the use of a single set of Floodlight tags for tracking conversions across various channels. With Google Analytics 4, Search Ads 360 enables the creation of sophisticated bid strategies and the application of non-last-click attribution models. Integration with Looker Studio allows for native reporting of Search data, aiding in the centralization of business intelligence. Furthermore, BigQuery integration provides the opportunity for deeper analysis and insights from Search Ads 360 data, offering advanced data exploration and reporting capabilities. These integrations collectively enhance the efficiency and effectiveness of digital advertising strategies through Search Ads 360.

Chapter 1: Get to Know Search Ads 360

 

Search Ads 360 can integrate with several Google products and platforms to provide a more comprehensive advertising solution. Here are some of the Google products that Search Ads 360 can integrate with:

1. Google Ads:
   • Search Ads 360 is specifically designed for managing and optimizing search advertising campaigns across the Google Search Network. It tightly integrates with Google Ads, allowing advertisers to manage campaigns, ad groups, keywords, and other elements directly within the platform.
2. Google Analytics:
   • Integration with Google Analytics allows advertisers to gain deeper insights into website performance and user behavior. This integration enables a more holistic view of the customer journey and helps optimize campaigns based on web analytics data.
3. Google Tag Manager:
   • Google Tag Manager integration facilitates the implementation and management of tracking tags on a website. This is essential for tracking user interactions and conversions, providing valuable data for campaign optimization.
4. Google Merchant Center:
   • For advertisers running Shopping campaigns, integration with Google Merchant Center is crucial. This integration allows advertisers to manage and optimize product listings for Shopping ads.
5. Google Data Studio:
   • While not a direct integration, advertisers can export data from Search Ads 360 to Google Sheets and then use Google Data Studio to create custom reports and dashboards for more advanced data visualization.
6. Google Sheets:
   • Data from Search Ads 360 can be exported to Google Sheets for further analysis and reporting. This flexibility allows advertisers to manipulate and visualize data in a customized format.
7. Google Campaign Manager:
   • Google Campaign Manager integration enables advertisers to manage and track display campaigns across the Google Display Network. While Search Ads 360 is focused on search campaigns, this integration provides a more comprehensive view of cross-channel advertising efforts.