As a digital marketer, you work on elements of the product page and checkout process that speed up the page load time. This strategy falls under which marketing funnel stage?
- Consideration
- Loyalty
- Awareness
- Conversion
Explanation:
The strategy of working on elements of the product page and checkout process to speed up the page load time falls under the Conversion stage of the marketing funnel. In this stage, the focus is on turning potential customers into actual buyers by streamlining the path to purchase and reducing any barriers or friction in the buying process. Optimizing the website’s performance, including faster page load times, contributes to a smoother and more efficient user experience, increasing the likelihood of conversion. Unlike awareness, consideration, or loyalty, the conversion stage is specifically centered around prompting the audience to take the desired action of making a purchase.