As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?
- Awareness
- Consideration
- Conversion
- Loyalty
Explanation:
Encouraging customers to leave a review and share their experience with the business aligns with the Loyalty stage of the marketing funnel. In this stage, customers have already made a purchase and have positive sentiments towards the brand. By soliciting reviews, businesses aim to deepen customer loyalty and engagement. Reviews not only contribute to brand advocacy but also influence potential customers who may be in the consideration or awareness stages. This strategy fosters a sense of community and trust, enhancing the likelihood of repeat business and word-of-mouth recommendations. Unlike the earlier stages of awareness, consideration, or conversion, the loyalty stage focuses on maintaining and strengthening the relationship with existing customers.